Shuffled, a game bar located in La Villette, Paris, aims to modernize the entertainment experience with a focus on shuffleboard and darts. To support its launch, I had the opportunity to work as a motion designer, using my expertise to craft a dynamic and immersive visual communication strategy.
Shuffled, a game bar located in La Villette, Paris, aims to modernize the entertainment experience with a focus on shuffleboard and darts. To support its launch, I had the opportunity to work as a motion designer, using my expertise to craft a dynamic and immersive visual communication strategy.
From the beginning of the project, I collaborated with Timelapse Go to document the construction process of Shuffled. Through a captivating timelapse, we visually showcased the venue’s transformation, creating an excellent marketing tool to generate excitement ahead of the grand opening.
To highlight the unique experience Shuffled offers, I created several promotional videos showcasing:
🎯 The bar’s warm and friendly atmosphere
🌀 Shuffleboard, the venue’s signature game
🎯 Darts, featuring an interactive scoring system
🍻 The food and drink offerings
These videos, displayed on social media and in-bar screens, played a key role in attracting a broad audience and introducing them to the world of Shuffled. In addition to the videos, I designed a variety of communication materials: