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Paname Brewing Company

Gamme B

For the launch of its new beer range, Paname Brewing Company entrusted me with the creation of seven 3D-animated commercials. This project was carried out in collaboration with the Paris-based creative agency L’Associé, which designed the visual identity of the range and storyboarded the commercials.

Paname Brewing Company

Gamme B

Paname Brewing Company

Gamme B

For the launch of its new beer range, Paname Brewing Company entrusted me with the creation of seven 3D-animated commercials. This project was carried out in collaboration with the Paris-based creative agency L’Associé, which designed the visual identity of the range and storyboarded the commercials.

Client
  • Paname Brewing Co.
  • O’Sullivans Group
Category
  • Video
  • Commercial
  • Motion-design
  • 3D
Delivered
  • February 2025
Collaborations​
  • Activision
  • L’Associé

The goal of these spots was to bring L’Associé’s graphic universe to life through animation and to create a visually captivating dynamic for each beer in the range.

  • Using smooth animations, realistic textures, and rhythmic transitions, each commercial highlights a beer’s unique character and identity.

Motion Design & 3D Animation for Engaging Storytelling

  • Each ad is built around a strong visual narrative, supported by striking animations and immersive compositions. I worked on modeling, lighting, and 3D animation to bring the brand’s graphic elements and atmospheres to life. The project required meticulous attention to detail, particularly in crafting material effects and lighting to enhance the final render.

A Dynamic and Impactful Project

  • Through this series of seven commercials, Paname Brewing Company successfully launched an innovative and impactful advertising campaign, reinforcing its position in the craft beer market. This project was a great opportunity to merge brand identity, motion design, and 3D animation to deliver a modern and immersive experience, perfectly aligned with the creative vision developed by L’Associé.
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